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Are you looking to start, build or grow a counseling private practice? Are you wanting to get off the ground, open your doors, or build a caseload of clients? Are you confused about networking, marketing, licensing, networking, billing or other practice management issues that you never even heard of when you were in grad school? Are you thinking about converting a successful solo practice into a larger group or agency? In this work, Dr. Anthony Centore (Licensed Counselor, Private Practice Consultant for the American Counseling Association, and CEO of Thriveworks) shares road-tested practice building strategies from his direct, extensive, experience growing a successful chain of mental health counseling practices. A must have resource for anyone getting started, or working to grow, a coaching or counseling practice.

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise "RM" books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building web site traffic to financing.

This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.

Insider Reveals How You Can Grab YOUR Share Of The $36.7 BILLION Natural Health Explosion! Discover the most effective way to promote, grow and make maximum profits from a nutritional supplement business including: · How to transform any supplement business into to a predictable and reliable autopilot cash-generating machine... practically overnight! · A dirt-cheap way to get your hands on millions of dollars of proven supplement marketing research. (This one secret alone can exponentially increase your profits!) · The fastest and BEST way to go from zero to $1 million in sales... as quickly as possible. (Many supplement business owners not privy to this go broke during the scaling process. That’s no longer a worry for you when you know this one secret.) · How to come up with the most powerful -- and highest converting -- supplement sales copy possible. · The very first thing you must do IMMEDIATELY after you get a new customer. (If you don’t know this, your business will be a never-ending struggle month after month.) · And MUCH more!

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itThis book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup CompanyTech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, PinterestFinancial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,And more...Questions and answers covered in the book include:What promotional strategies would you use for a Honey Nut Cheerios campaign?Develop a social good campaign for Teavana.Should Hidden Valley increase the price of its ranch dressing?Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?Tell me about a terrible product that's marketed well.And more...This new second edition includes chapters on digital marketing including:A/B TestingLanding Page TestingLead ScoringAnd more...

The Fair Trade Scandal takes aim at an a consumer movement which many assume to be entirely benign. Through a razor-sharp analysis based on insider knowledge, Ndongo Sylla shows that there is a big gap between the rhetoric of fair trade and its practical results. Sylla shows empirically that Fair Trade excludes those who need it the most and that its benefits are essentially captured by the wealthiest groups in the supply chain. Based on his experience of working for Fairtrade International Sylla shows the flaws in the Fair Trade system which compromise its ethical mission. The Fair Trade Scandal is both a provocative and deeply informative exploration of the Fair Trade phenomenon, suitable for specialists and non-specialists alike.

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.

An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.   The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy―and how to use it to build new revenue streams.  Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content  Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as  GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

Stop the confusion about how to use social media to promote your band, your music, and yourself with the Second Edition of Social Media Promotion For Musicians. This completely revised and updated book reveals a host of online insider tips and techniques that will help you gain more fans and followers, increase your views and streams, and grow your ticket and merch sales. If you’re an artist, band, engineer, producer or songwriter, Social Media Promotion for Musician Second Edition provides the latest techniques and strategies to increase your online presence on all the important platforms more effectively and efficiently than you ever thought possible. You’ll Discover: How to maximize your online exposure to increase your fan base How to have more time for creating by saving at least an hour each day on social media posting, and with better results Exclusive Facebook, YouTube, Instagram and Twitter promotional tips that will boost your streams, views and followers How to uncover and develop your personal or band's brand The secret behind successful posts and tweets for maximum engagement Which social media platforms require your attention now and which can wait How to get placement on Spotify and Apple Music playlists And much more! Social Media Promotion For Musicians Second Edition covers how to promote yourself on the following platforms: Facebook YouTube Instagram Twitter Websites Newsletters Blogs Playlists Even LinkedIn

An industry insider reveals the next generation of marketing―and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional barrier between advertising and editorial. Industry insider and Hearst ad executive Mike Smith believes that native is not only here to stay, but is the future of marketing.   The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy―and how to use it to build new revenue streams.  Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. He shows how publications as diverse as BuzzFeed, Forbes, Cosmopolitan, and The New York Times are attracting readers who are just as interested in the content of these native ads as they are of journalist-written editorial content  Gleaned from dozens of interviews with advertisers, marketers, software developers, journalists, and publishers, the book reveals how native advertising fits into the marketing strategies and advertising budgets of successful companies such as  GE, Intel, HP, Red Bull, ConAgra Foods, Pepsi, and others.

Discover vital insider tips on producing movies with a micro budget! Covering both tried and true filmmaking techniques as well as insight on marketing, selling, and distributing your film, Raindance Producers’ Lab, Second Edition is the ultimate independent filmmaker’s guide to producing movies. This edition has been updated to include: Fresh features on low-budget, high quality video cameras, including new digital camera options such as DSLR An extensive selection of new case studies and interviews with industry talents such as Ewan McGregor, Ate de Jong, James Youngs, Joe Pavlo, Martin Myers, Rolin Heap, and more Essential advice on how to make the web work for you and promote your films through Twitter, Facebook and other social media platforms All new postproduction workflows A companion website (www.lotonobudgetfilmmaking.com) providing all the contracts and material you need to run a production company and make successful low budget movies The verdict is in: if you’re looking for a clear-cut, no-nonsense approach to micro-budget filmmaking and producing, Elliot Grove’s wealth of teaching and filmmaking experience combined with winning formulas for marketing and promotion make this book a must-have one-stop shop for filmmakers!

Learn insider secrets of getting published! Author, book mentor, and writing coach Mary DeMuth empowers you to understand the publishing industry, woo a literary agent, navigate the editorial process, and thrive in marketing your book. Frustrated by how much there is to learn to finally see your name in print with a big publishing house? Mired in confusion about your next steps? An accomplished nonfiction freelancer and novelist with dozens of traditionally published books under her author belt, Mary DeMuth understands the twists and turns of the publishing industry. She answers the question, “How can I get published?” Mary teaches you how to: · Craft the kind of query letter that gets you noticed by industry professionals. · Write stronger, powerful, attention grabbing books. · Create effective writing routines to meet your daily and weekly goals. · Navigate a writing conference with confidence. · Find and woo an agent. Endorsements: "If you want to know about the field of writing then you want to know Mary DeMuth. She is not only gifted as both a fiction and non-fiction author, but she is also passionate about helping others achieve their goals in the writing profession." Karol Ladd, Best-selling author of The Power of a Positive Woman "Mary is a consummate professional and well equipped to help other writers with both the creative and business side of writing." Terry Glaspey, Senior Editor, Harvest House Publishers Bio: Author of over 35 books and a popular writing conference keynoter, Mary DeMuth loves helping writers turn their publishing trials to triumphs. She has contributed to Writers Digest and The Writer, and she enjoys breaking down the writing and publishing journey for aspiring authors.

Written by a field insider with over 20 years experience in product development, application support, and field marketing for an ICP-MS manufacturer, the third edition of Practical Guide to ICP-MS: A Tutorial for Beginners provides an updated reference that was written specifically with the novice in mind. It presents a compelling story about ICP-MS and what it has to offer, showing this powerful ultra trace-element technique in the way it was intended―a practical solution to real-world problems.New to the third edition: New chapter: Emerging ICP-MS Application Areas – covers the three most rapidly growing areas: analysis of flue gas desulfurization wastewaters, fully automated analysis of seawater samples using online chemistry procedures, and characterization of engineered nanoparticles Discussion of all the new technology commercialized since the second edition. An updated glossary of terms with more than 100 new entries Examination of nonstandard sampling accessories, which are important for enhancing the practical capabilities of ICP-MS Insight into additional applications in the environmental, clinical/biomedical, and food chemistry fields as well as new directives from the United States Pharmacopeia (USP) on determining impurities in pharmaceuticals and dietary supplements using Chapters <232>, <233> and <2232> Description of the most important analytical factors for selecting an ICP-MS system, taking into consideration more recent application demands This reference describes the principles and application benefits of ICP-MS in a clear manner for laboratory managers, analytical chemists, and technicians who have limited knowledge of the technique. In addition, it offers much-needed guidance on how best to evaluate capabilities and compare with other trace element techniques when looking to purchase commercial ICP-MS instrumentation.

There’s much more to being a professional photographer than simply taking great pictures. Today’s self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that—and much more.In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as “Focus Your Image,” “Sharpen Your Client Focus,” “Identify Your Market,” and the ever-important “Spot Trends,” here are dozens of surefire strategies for selling services, staying on top of the latest market trends, and winning enough high-paying work to survive and thrive in this very competitive business. For any photographer looking to make it big behind the lens, this indispensable reference shows how to get the right exposure every time.

A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles

A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists

A brief guide to managing an association, offering an insider's look at aspects such as governance structures, volunteer management, finance, marketing, publishing, and foundations. This fourth edition reflects current issues in association management, and offers a new chapter on trends forecasting, which addresses techniques association executives can use to help identify and assess future trends that will affect their organizations. Ernstthal is a speaker and consultant on association management issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)